Acquisition of Marvel Great for Disney’s Plans

disneyAccording to CEO of Disney Bob Iger the company’s buying of Marvel Entertainment was the latest step in their plans to reformulate the quality of their products, aiming to appeal to wider audiences and earn better returns.

In an article from Variety.com, Disney’s plans are candidly explained regarding how the entertainment powerhouse plans on dealing with the recession, as well as a recent string of unsuccessful films (Race to Witch Mountain, Bedtime Stories, Confessions of a Shopaholic).

The article goes into great detail, at length, providing enough information about Disney’s upcoming plans that a comprehensive calender could be constructed if one was so inclined to record one. All in all it is very informative and illustrates a relatively clear picture of what audiences and fans can expect from the “Mouse House” in the immediate and intermediate future.

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