Archive for September 29th, 2009

In an article posted by Variety.com it appears that now more than ever – and even more so for the future – movie audiences in the United States rely more on the internet for getting movie reviews, info, and social opinion than anywhere else.

Many of you might consider this conclusion to be confirmation of a suspicion you already had, but for marketing executives it will no doubt prove to be quite useful. The article breaks down the survey, which was conducted by surveying 1,547 moderate-to-heavy moviegoers over eight days in July, with an additional 2,305 questioned by phone or online during the entire month of July. Nielsen NRG managed the research fieldwork, with AOL, Facebook, Fandango, Google, Microsoft, MovieTickets.com and Yahoo agreeing to be enlisted to supply data for the study. Read the rest of this entry »