Posts Tagged ‘Green Lantern’
Hollywood: Stop Pushing 3D

With so many bombs like "The Green Hornet" trying to sell 3D (converted no less), which don't even warrant a normally priced ticket, why should we not still consider 3D to be a money-grabbing gimmick that doesn't add enough to the viewing experience to justify the higher ticket price?
Dear Hollywood,
Please stop pushing 3D.
The Hollywood Reporter has revealed that Pirates of the Caribbean: On Stranger Tides has underachieved in terms of earning first weekend grosses for 3D showings, with more audiences opting for 2D prints. Now, with $90.1 million earned its first weekend in just the U.S., and over $400 million to be earned worldwide by the end of its first full week, the film can hardly be considered unsuccessful. However, numbers show that American audiences’ interest in 3D could be waning. What everyone is trying to figure out is whether fewer 3D tickets sold means audiences are no longer seeing the value in 3D technology or they are becoming less inclined to fork over the extra cash for a 3D ticket.
Guess what Hollywood – if Americans are indeed sick of 3D it’s because of both reasons.
The list of recent movies released in 3D where the extra dimension actually added to the viewing experience is extremely short, including only Avatar, Tron: Legacy, How to Train Your Dragon, Cloudy with a Chance of Meatballs, Coraline, and Monster House. Notice how four of those six are 100% animated, and the two “live action” films are ones which were greatly reliant on digital effects to the point where one could justifiably consider them mostly animated as well. This is not a coincidence, and such a pattern does not help the argument that 3D is the future of the medium. Personally, I won’t give that claim any consideration until I see a truly live action film wow me like the six just mentioned.
Being Director/Producer is Double-Edged Sword
In an article for Variety.com, feature writer Anthony Kaufman sheds light on the world of filmmakers who decide/are able to both direct and produce their movies. People like Peter Jackson, Clint Eastwood, and the Coen brothers are members of an elite group that has won Oscars for both directing and producing, and accomplishing such a feat is even harder than one might think.
The two different, and arguably opposing functions of directors and producers is perhaps the number one reason for the high level of difficulty in doing both. It’s the job of the director to make sure the artistic quality of a film is the highest it can be, and the producer’s job is to manage and organize all aspects connected to a film’s financing. Being that art can be very costly, directors and producers naturally clash every so often during the making of a movie. And aside from this, the simple fact that one person is doing two jobs makes the endeavor daunting.
A positive way of looking at the added responsibility is to say that having to keep both art and practicality in mind while making all decisions is a very useful skill to have because it keeps either from getting out of hand. If a film’s artistic side is met with too few limitations it can make it appealing to too narrow an audience, while if the budget hampers the art’s ability to express itself sufficiently the overall quality of the product suffers.
Director Lee Daniels (Precious) sums up the job of director/producer like this: It’s “powerful, but a powerful curse.” Read more about the job of being a director/producer by clicking on the link below.
Source: Variety
In Other News…
Gossip Girl and Sisterhood of the Traveling Pants star Blake Lively has been cast in Warner Brothers’ Green Lantern. She will reportedly be the romantic interest opposite star Ryan Reynolds, who is playing the supernatural superhero.
Source: Hollywood Reporter

