Posts Tagged ‘vertical integration’

Gossip magazines like this Photoplay have been around since the dawn of the film industry, but why are they so popular?

For as long as I can remember I have been enormously bewildered as to why so many people find gossip publications like The Inquirer, People Magazine, Star Magazine, and US Weekly so appealing. Beyond having a lack of interest in fashion I fail to recognize the purpose behind holding celebrities’ figures and overall looks under a microscope; praising one on a given week and criticizing them the next. And aside from all of this I also fall short of understanding the undying interest in celebrities’ social and romantic lives. This is not all to say that I consider celebrities uninteresting, quite the contrary, however the sex life of Angelina Jolie and Brad Pitt is not anywhere near the top million interests I have in the film industry and the people who are part of it.

But why is this? Why do so many people follow the romantic storylines of celebrities’ lives? All judgments aside, because for many the interest is indeed a guilty and harmless pleasure, the answers could lie in the history of the film industry – particularly the history of the “star system.” Read the rest of this entry »